Konrad Keck

Hi, I'm Konrad Keck.

Here I explode with ideas and thoughts about my projects, business and professional life that don't fit where I regularly publish: webhosting.today, social media and my software brands' blogs. This is definitely the best place to get to know me better.

I went from writing code to owning a bunch of software businesses and brands. I think that I got to a level that making money becomes just a score and it is much more about the fun. What is fun for me then? Solving puzzles! And I think making a successful business is one of the most complex puzzles to solve. Some people are lucky once, very rarely twice. But it is extremely rare to be continuously successful. I am still looking for this formula... and it is what drives me every day.

My beginnings

I started as a programmer when I was a teenager back in the mid-2000s, really purely out of curiosity to see how it all works. There were no bootcamps or online courses that gave you all the info, so all you could do was just to look around the early internet, use trial and error and have loads of patience (which I discovered later wasn’t my strongest trait). I made some websites, custom projects and eventually found my first job…

…as a programmer at HostBill in 2009. I joined the team of 2 cofounders Krises before the product was launched. The big hopes of dethroning WHMCS eventually met reality. Add a few really bad business decisions (in my opinion, of course!) and, despite huge potential, it never went mainstream. Anyway… initially I was assisting with the core of the system. Eventually, my responsibility was mostly to build custom projects and 3rd-party integrations. Unfortunately, we didn’t get along with the guys, so I left after 2 years.

In 2011, ModulesGarden was born

I was a young student at the time and everything I knew professionally was how to make custom projects and 3rd-party integrations for a billing system in the web hosting industry :) You probably know where it is going… I knew there was a much more popular system on the market called WHMCS and I decided to give freelancing a shot. Again, at the time you didn’t have “How to become a freelancer” courses, so it was all about exploring and gut feeling. It took me 3 months to realise that not only I could actually be a freelancer, but I could actually make a business from it. There was pretty much no competition and making dollars at the time in Poland was big money. So after just a few months, I started hiring and scaling the company.

ModulesGarden team in 2013

ModulesGarden team in 2013.

Then, I went all the way from programmer -> team leader -> product manager -> sales -> company director. No MBA studies, just intuition and again… trial and error to figure things out.

I knew that you cannot scale forever, especially since we didn’t own the core solution and our distribution heavily depended on WHMCS. It turned out that the limit was much higher than I anticipated, but since 2014 I started building new projects in parallel to diversify and build our own story.

Together with all the brands, at one point I scaled the company to 50+ people. This is where I learned the importance of processes (and got a little obsessed with them) and that more people don’t mean more productivity or magically add more revenue. Eventually, salaries in Poland (and the whole Eastern EU) caught up, but our team also got more productive, so it all had to be optimized down to 10-ish people at ModulesGarden and it stays around that now.

I went from just a developer to a business owner of a company that made a difference. I experienced high levels of stress and burnout, but at the same time I learned about team-building, teamwork and had such a great satisfaction that I cannot imagine not being a business owner.

ModulesGarden team + other brands in 2018

ModulesGarden team + other brands in 2018.

EasyDCIM as first standalone project and more

The story of EasyDCIM is extraordinary itself and I cannot share it all publicly here, but after a few years (!) the project turned out to be very successful and it is still actively developed today. Our first ever standalone platform made its way from a solution for small/medium dedicated server providers to becoming one of the most stable DCIM systems on the market, with big brands using it and moving more and more towards enterprise clients.

This was my second business that was successful, so naturally… I started doing more:

  • MetricsCube, as my first SaaS project. Not a big success and never scaled out from WHMCS reporting, but it is used by dozens of hosting providers who need a better view of their business and is still actively supported and developed.
  • GetLark, as an attempt to build a hosting brand and our first collab with Łukasz Gawior. Never got big and took us so much time that we’ve decided to sell it.
  • Antares Project, our open source framework that cost way too much to maintain and didn’t create enough value to be maintained further. Was a great lesson though.
  • WithoutDNS, our approach to accessing a website without needing to switch DNS records (proxy). It’s an active project that is heavily used with PanelAlpha and several hosting providers.

And a few more that I have to write about separately.

PanelAlpha as the simplest panel for end users

Another big and ambitious project was PanelAlpha, which I launched back in 2022 to address a big problem and trend in the hosting industry: for many providers, WordPress was a big majority of all the sites they were hosting. At the same time, a big part of those providers were offering obsolete technology and were losing clients to more sophisticated providers such as Kinsta, WP Engine or rocket.net.

Having relationships with hosting providers, we built a pretty complex but extremely fresh-feeling control panel together with our custom back-end technology we called “PanelAlpha Engine”, based on Docker. It provided fantastic performance and security at its core and was able to handle hundreds of sites per server. The panel itself was focused on simplicity as the core value, supporting non-technical users with every aspect needed to create, host and maintain their sites.

PanelAlpha Team at our booth at CloudFest 2024

PanelAlpha Team at our booth at CloudFest 2024.

As a business it turned out, to put it bluntly, less dynamic than I thought. In 4 years we’ve successfully onboarded 60+ partners and 8,000 sites, which is definitely not bad but…

…the market has changed. In 2026 the way people and agencies were building websites changed.

When I was exploring coding with AI and building another vibe-coded hobby app after hours, I realised… making projects is fun again (my patience to code and debug is no longer a problem), I felt empowered! However, putting them online was a nightmare, especially on my own VPS. Running modern frameworks on legacy panels, trying tools for devs or using commands with ChatGPT randomly through the terminal to “maybe work but who knows for how long” wasn’t the best idea.

And then it hit me… wait, I have a control panel and a technology that could work for my project… actually for any web application! Very quickly we started pivoting not only to “the simplest deploy possible” and an “any project” panel, but we are completely redefining what PanelAlpha is, going much, much wider on the market, addressing B2C and developers as well. This is where we are now. I cover more in my first article on this blog: 4 years in the making, 8,000 sites, unprofitable business and a technology that may change the future.

All I can say is that it had been years since I’d been that excited about a new project. This IS the future and where everyone’s heading, and we have just the right solution for such a large portion of the market (both B2B and B2C).

With AI it also became obvious that making projects is the easy part. Much more difficult are distribution and promotion. This is where I will now focus and use all my talent and energy to fight :)

Growing up with webhosting.today

In 2023 I started working with Łukasz Gawior, my old colleague from back in the 2010s when he worked at a big Polish brand using our services at MG. We had a few chats about how there’s no easy way to find out what is actually happening in the industry. There were just some old, full-of-BS, PR-only websites that nobody read or outdated forums full of trolls. Sounded like a great adventure to build a news portal and a podcast, so we started in 2024 and the rest is history.

Not only did it become a sustainable business (thanks to our fantastic sponsors) and my face was all over the place (it gives more benefits than you could think!), but it got me something that I had always underestimated - dozens of conversations with our clients, partners and industry leaders that gave me so many insights and perspectives that I completely redefined myself as a business owner. I can easily say that I’ve learned more in the last 2.5 years (as I write this bio) than in the previous 10 years.

This is a fantastic journey that we continue to pursue.

webhosting today party at cloudfest 2026

Our little "late beer parties" are gathering even 70+ key people from the web hosting industry.

AdminBolt as an answer to these providers

Hundreds of conversations with our clients, friends and partners from the hosting industry revealed one very clear need that Łukasz and I decided to address: “Build us a control panel! You guys are the only ones who can successfully do it!” Indeed, looking at the options, other than cPanel or Plesk, only DirectAdmin could make sense as a choice for providers. But even they, having been on the market for decades, don’t address the most important thing: hosting providers need a reliable PARTNER they can trust and not just software. They also need deep support with the migration, as this is the most problematic aspect of switching panels. On top of that, the market started to change thanks to AI, and a successful solution should follow the trends and address the needs of end customers!

So we took on the challenge and we’re now moving fast, onboarding more and more customers to AdminBolt.

Konrado.AI

When ChatGPT exploded in 2022, AI in customer support felt like an obvious opportunity. I didn’t want to start another project without the right people though. That changed when I reconnected with Artur Pilch, my former employee, who was already building AI tools. We started KonradoAI in early 2025.

We initially focused on an AI copilot, but quickly learned that automation gives customers much clearer value. By early 2026 we had 11 companies onboarded, with some handling up to 30% of replies automatically and another 50% assisted by AI. That’s when KonradoAI became a real production product, not just another experiment.

Current status

As of September 2026 my current goals are to:

  • First of all, be more active and vocal about my projects and experiences on this page and social media.
  • Focus on PanelAlpha development and marketing to find the product-market fit where our technology can make the most difference.
  • Assisting with further growth and development of AdminBolt as a platform and partner for hosting providers.
  • Rebrand EasyDCIM into an enterprise-ready company focused on close partnerships.
  • Explore opportunities with Konrado.AI around agentic support and find a scalable model to raise funds.
  • Continue my activity with webhosting.today as a podcast host but also provide more analyses.

The hosting market is changing faster than it ever has and it is exciting to watch, learn and try to succeed with innovation and fast execution. But most importantly, let’s not forget about the fun!